Automotive industry disruptionSometimes it feels like the automotive business is getting turned upside down by digital disruption. So connecting the automobile is pivotal to enabling the industry’s transformation. It will allow car-to-every little thing (V2X) communication, intelligent transportation systems (ITS) and enhanced autonomous use situations, and it unlocks a wealth of new enterprise models around the auto like usage based insurance (UBI), in vehicle delivery services, automobile sharing and numerous far more. The majority of the business innovation will happen outdoors the OEM, and independent businesses will run their business on prime of the automobile platforms that OEMs will operate. Consequently it becomes important for any OEM to develop a method to open the automobile platform in a controlled way and to participate in the business that will occur outdoors.
In my 17 years in the automotive vertical, I have worked for a worldwide manufacturer (Toyota), a large, privately-held retail auto group, and I currently own and run an award-winning automotive marketing and advertising firm. For me, my consumers and colleagues across the automotive vertical, this subject is now at the forefront of our thoughts and in our forward arranging of our firms due to the fact of the enormous implications it may present.
Another instance of firms changing to compete in the automotive industry is Intel’s recent acquisition of Mobileye for $15.three billion. Their goal is to compete with Nvidia and be portion of the self-driving automobile infrastructure. It is a big gamble, but it might eventually make Intel a …Read More