Industry Monitor Hard Parts Categories NPD Automotive Aftermarket Industry Monitor
Npd automotive aftermarket industry monitorCHICAGO (March 16, 2011) — NPD Group Inc., a market study company, is marking ten years of generating the Aftermarket Business Monitor — which tracks point-of-sale info at the national and local industry levels — by adding 3 auto parts retailers to its retail panel. According to NPD, with the retail panel expansion, the Aftermarket Industry Monitor now captures weekly auto parts channel sales from 11 partners, representing more than 20,000 person storefronts, which amounts to roughly 80 million retailer level transactions each and every month. In addition, the panel expansion enables NPD to enhance geographic detail in the western U.S., which it divides into three smaller regions: northwest, southwest, and mountain.
Whilst the aftermarket industry general faces some challenges ahead, numerous categories and items will see development this year. For brands, manufacturers, and retailers, product innovation and a concentrate on the in-store experience for customers …
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