Npd automotive aftermarket industry monitorCHICAGO (March 16, 2011) — NPD Group Inc., a market study company, is marking ten years of generating the Aftermarket Business Monitor — which tracks point-of-sale info at the national and local industry levels — by adding 3 auto parts retailers to its retail panel. According to NPD, with the retail panel expansion, the Aftermarket Industry Monitor now captures weekly auto parts channel sales from 11 partners, representing more than 20,000 person storefronts, which amounts to roughly 80 million retailer level transactions each and every month. In addition, the panel expansion enables NPD to enhance geographic detail in the western U.S., which it divides into three smaller regions: northwest, southwest, and mountain.
Whilst the aftermarket industry general faces some challenges ahead, numerous categories and items will see development this year. For brands, manufacturers, and retailers, product innovation and a concentrate on the in-store experience for customers continue to be top of mind when it comes to accomplishment in today’s altering retail environment. Additionally, business players have to continue to focus on aligning their potential to get products into the hands of customers primarily based on how these shoppers want to shop.
NPD’s Aftermarket Business Monitor, which tracks item-level sales at much more than 18,000 U.S. auto components retailer, finds that the sales growth is driven by applications parts, which increased 10 percent in dollar volume for the January through April 2010 time period versus a year-ago. The dollar gains, according to the Aftermarket Market Monitor,” came …Read More