The European electric vehicle (EV) market in 2025 is a dynamic arena, marked by intense competition and a significant shift in brand leadership. Driven by tightening emissions regulations and a growing consumer appetite for sustainable mobility, the market has seen both established European giants and ambitious new players from Asia vying for dominance. As the first half of the year concludes, key trends are emerging that define the competitive landscape.
A New Leader: Volkswagen Group’s Electrified Ascent
In a notable turn of events, the Volkswagen Group has cemented its position as Europe’s leading manufacturer of battery electric vehicles (BEVs). The German automotive giant’s comprehensive strategy of launching a diverse range of electric models across its brands, including Volkswagen, Audi, and Skoda, is paying dividends. The Volkswagen ID.4 and ID.7, along with the popular Skoda Enyaq, have all consistently ranked among the best-selling electric cars in the region, showcasing the group’s …
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