Automotive industry companiesThe automotive market of Indonesia has turn out to be an important pillar of the country’s manufacturing sector as several of the world’s properly-identified automobile corporations have (re)opened manufacturing plants or expanded production capacity in Southeast Asia’s biggest economy. Searching back at 20th century gas marketing, it helps to know a small bit about the history of the Standard Oil Trust. Originally founded by John D. Rockefeller, Regular Oil consisted of 20 operating companies by 1900, generating a third of America’s crude oil but refining an overwhelming 80 % of it at the time, according to authors Jakle and Sculle. Small wonder, of course, that Rockefeller and his far-flung enterprise had been considered Public Enemy Number 1 by the U.S Government’s storied trust-busters”. Years of legal wrangling ultimately led to a selection in 1911 that would split Standard Oil into 34 separate firms.

Marketers have recognised that, since …